They're not just books. They're caffeine for your creativity, and career!

'Stop Looking for Zebras' book and 'Stop Looking for Zebras and Do the Work' workbook.
We all need that hit of caffeine to boost our energy and get focused. These are the book equivalent. It's the result of 30 years of experience and 20 years of teaching in the creative industry, and full of practical observations and exercises to get you inspired and focused on your career path. Unlike coffee, it never gets cold!
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Stampede of horses running illustration by Chelle Lorenzen
“If you're looking to find a fulfilling and creatively satisfying path through the sometimes confusing minefield of creative professions, this book is your survival kit. It's a masterclass on how to be successful without losing yourself in the process.”

— Philip VanDusen

Three stack of the book 'Stop Looking for Zebras'

Stop Looking for Zebras

Your first step in taking control of your career and creativity.

Stop Looking for Zebras is a no-nonsense, engaging, and practical guide to keeping your job and sanity in this ever-changing world of creative communications. Over twenty years in the making, it is a deep dive into the creative process providing observations, exercises and anecdotes to help you better communicate in a shorter time frame.Reading this books will help you build a more productive mindset, inspire your creative process, and give you the skills to keep you motivated so you can move through your career with confidence.

Get the Book
Inside spread of 'Stop Looking for Zebras'.

Stop Looking for Zebras and Do the Work!

You’ve read the essays and the rants. Now it’s time to do the work.

If Stop Looking for Zebras gave you the clarity and inspiration you needed to keep going in your creative career, this companion workbook will help you take that energy and put it into action.

Stop Looking for Zebras and Do the Work! is designed to push you past the overthinking, gain clarity about your career, and recognize if you are tragically competent. Through a mix of exercises, creative prompts, reflection pages, and unapologetic truths, you’ll reconnect with your most authentic and productive creative self. This is a space for you to explore what actually fuels your best work, to dig deep, and to reignite your creative spark.

BONUS!! Includes all the exercises as free downloadable PDFs so you can continue to you reignite your career and creative spark.

Stop Looking for Zebras and Do the Work! workbook
'You and Improved' inside spread of Stop Looking for Zebras and Do the Work!
It’s important to stop every now and then and see where you are.
Is it what you want?
Are you happy?

Is the water boiling?
Frog sitting in a boiling pot of water illustration by Chelle Lorenzen

Created to help anyone rediscover their passion and develop new skills.

'Stop Looking for Zebras' book and 'Stop Looking for Zebras and Do the Work!' workbook.

It’s for designers. Whether you are in the graphics, web, UX/UI, or any other discipline that requires creating and imagining, you are in the right place.

It’s for writers. You may feel paralyzed by the insatiable appetite for content that your audience has. Finding a voice or a compelling message can be challenging, you are in the right place.

It’s for students. Past, present, and future who want to advance their careers, and find a way to leave your mark on the world, you are in the right place.

It’s for everyone. Reading this books will help you build a more productive mindset, inspire your creative process, and give you the skills to keep you motivated so you can move through your career with confidence.

“A good dose of
inspiration”

My copy of Stop Looking for Zebras rests on my bedside table because its structure lends itself to reflection, with a good dose of inspiration. It helps me when I’m thinking of my own creative process as the CEO of my own marketing company.
Kimothy Walker

“Nothing short of a
masterpiece”

Stop Looking for Zebras is nothing short of a masterpiece for anyone pursuing a long and rewarding creative career.  Robert's writing style is a breath of fresh air, making the journey through these pages an enjoyable and enlightening experience.
Tom Murphy

“A truly practical guide for inspiration”

This book is for absolutely anyone in a creative industry — a truly practical guide for inspiration, discovering your creative self, and tips on staying motivated in a world where creativity often gets the short end of the stick.
Russel Hawley

You. Me. And it's FREE?!

Invest in yourself! Get a free 30-minute consultation to discuss your creative challenges. We might not cover everything in 30 minutes, but let's chat and find the best path for you!

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