It's not just a book. It’s caffeine for your creativity, and career!


Your first step in taking control of your career and creativity.
Stop Looking for Zebras is a no-nonsense, engaging, and practical guide to keeping your job and sanity in this ever-changing world of creative communications. Over twenty years in the making, it is a deep dive into the creative process providing observations, exercises and anecdotes to help you better communicate in a shorter time frame.

Is it what you want?
Are you happy?
Is the water boiling?


Created to help anyone rediscover their passion and develop new skills.
It’s for designers. Whether you are in the graphics, web, UX/UI, or any other discipline that requires creating and imagining, you are in the right place.
It’s for writers. You may feel paralyzed by the insatiable appetite for content that your audience has. Finding a voice or a compelling message can be challenging, you are in the right place.
It’s for students. Past, present, and future who want to advance their careers, and find a way to leave your mark on the world, you are in the right place.
It’s for everyone. Reading this books will help you build a more productive mindset, inspire your creative process, and give you the skills to keep you motivated so you can move through your career with confidence.