Think beyond the prompt. Creative thinking starts here.

Rob Smith looking pensively, standing with his arms crossed, slightly leaning to the side.
Coaching, workshops, and mentorship for creative professionals seeking sharper ideas, clearer communication, and unshakable confidence. Think Smith will give you the tools and strategies so you can be the person AI can’t replace.
Think Smith is for you if you’re a:
  • Designer trying to reconnect with meaningful work
  • Creative leader navigating organizational change
  • Freelancer fighting burnout or losing your direction
  • Team looking to build deeper, stronger collaboration
  • Creative professional questioning your place in an AI-driven industry
  • Visionary with brilliant ideas who is just tired of second-guessing them
Cup of coffee that reads 'Hey there' illustration by Chelle Lorenzen
Is head banging, coffee drinking, blank staring, and finger tapping not getting the creative juices flowing?
Let's ignite your creativity!

Practical support for creative people doing real work.

1-on-1 Coaching

For creatives who feel stuck, burned out, overwhelmed, or uncertain about what’s next.

Together, we work on:
  • creative confidence
  • communication
  • leadership
  • originality
  • decision-making
  • burnout
  • career direction
  • presenting ideas effectively
You leave with clearer thinking, practical momentum, and a stronger understanding of your value.
Explore 1-on-1 Coaching

Think Tank Group Coaching

For creatives who feel isolated, stuck in a routine, or are losing their creative edge.

Together, we work on:
  • overcoming isolation
  • creative confidence
  • real-world problem-solving
  • career direction
  • storytelling and feedback
  • navigating an AI-driven world
  • creative resilience
  • standing out for your thinking
You leave with unshakeable confidence in your decisions, clear direction, a tight-knit peer network, and tools to communicate why your work matters.
Explore Group Coaching

Think Smith Workshops

For teams and organizations that need an extra jolt to reignite their creative passions.

Interactive workshops designed to improve:
  • creative collaboration
  • communication
  • idea generation
  • leadership
  • team trust
  • creative problem-solving
Built for agencies, in-house teams, educators, and organizations navigating rapid creative change.
Explore Workshops

Not a guru. Not a cheerleader. I'm the strategic ally you need to tackle your creative and professional hurdles.

It’s true! With more than 30 years of industry experience, I’ve navigated the challenges, shifts, and setbacks that come with a creative career. I understand where you are because I’ve been there. Whether you’re an author, writer, designer, director, business owner, or mentor, I want to help you become your best creative self.

Rob Smith sitting on an electric-green couch, leaning over with arms resting on knees.
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“Exceptionally enlightening”

My session with Robert was exceptionally enlightening, as he expertly dissected my concerns and provided invaluable guidance for my career path. He proved to be a great listener, generously sharing his knowledge as a well-meaning mentor. I highly recommend Robert for his expertise and wisdom, and I'm eager to reconnect with him for further guidance in the future. Thanks, Robert!
Paul
Creative Strategist

“Positive and motivational”

I really enjoyed my chat with Rob. He was able to understand me, my needs, and my personality and how to find the right solutions for me. His advice was always positive and motivational, and he gave examples that made ideas simple to understand. I'm looking forward to booking another session!
Tamar
Product Designer

“Grounded, kind, great listener”

If I have to pick one person to speak with in order to up my creative game, it would be Robert (and I've spoken with quite a number of mentors). He's mastered the craftsman mindset and can give you very clear executional tips and technique to deliver better work. I'm so thankful I found Robert. PS. he's got the best personality too - grounded, kind, great listener. Thank you Robert!
Chanya
CEO, Early-stage Startup

Let’s face it, staying motivated isn’t always easy!

Corporate, agency, or flying solo—every creative hits a wall. Break through yours with the Zebras toolkit. Get strategic perspective with the foundational book, and roll up your sleeves with the practical companion workbook.
Explore the Books
A black and white photo of Robert Smith writing notes on a wooden bench.

Some frequently asked questions.

If you’ve got a question that isn’t answered here, feel free to reach out.

What is Think Smith?

Think Smith is creative coaching, mentorship, and professional development for people working in creative industries. Through 1-on-1 coaching, group coaching, workshops, and resources, I help creatives build confidence, sharpen their thinking, communicate ideas more effectively, and navigate the realities of modern creative work.

Who is Think Smith for?

Think Smith works with people across the entire creative spectrum: designers, writers, creative directors, freelancers, in-house creatives, agency teams, students, and educators. It’s for anyone doing creative work who feels stuck, burned out, uncertain, or ready to grow.

What exactly is creative coaching, and how is it different from business coaching?

Business coaching often focuses on metrics, scaling, and revenue. Creative coaching at Think Smith focuses on the person behind the work. I look at how you think, how you communicate, and how you navigate the unique pressures of the creative industry. It’s about building the clarity, confidence, and leadership skills needed to produce your best work and sustain a fulfilling creative career.

What kinds of challenges do people come to you with?

Everything from burnout, imposter syndrome, and creative blocks to leadership challenges, career direction, communication issues, portfolio feedback, presenting ideas, and navigating an AI-driven industry. Sometimes people don’t even know exactly what’s wrong yet — they just know something feels off creatively.

So, is this therapy?

No. Think Smith is not therapy or clinical counselling. This is coaching and mentorship rooted in creative work, honest conversation, and professional growth.

What makes Think Smith different from other coaching programs?

I’m not teaching productivity hacks or one-size-fits-all solutions. Think Smith is all about the why, not the how. I’ve spent more than 30 years working in the creative industry — building brands, leading teams, running agencies, teaching, mentoring, and navigating the same pressures many creatives face today. Think Smith is grounded in real creative experience, not generic business advice.

What services does Think Smith offer?

Think Smith currently offers 1-on-1 coaching, Think Tank group coaching, workshops for teams and organizations, speaking engagements, books, and creative mentorship resources.

Does Think Smith offer training or workshops for entire creative departments or agencies?

Yes. In addition to individual and group coaching, I work directly with agencies, organizations, and in-house creative teams to improve communication, collaboration, leadership, and creative thinking. Workshops can be tailored to the specific challenges your team is facing.

Can Think Smith help me navigate AI and the changing creative industry?

Absolutely. The creative industry is changing fast, but originality, communication, strategic thinking, and human perspective still matter deeply. Think Smith helps creatives strengthen the skills AI can’t replace.

How do I get started?

It starts with a conversation. You can book a complimentary discovery call by clicking the button below. We’ll talk about what you’re navigating, whether Think Smith is the right fit for you, and what path forward makes the most sense — whether that’s 1-on-1 coaching, Think Tank, or something else entirely.