Think beyond the prompt. Creative thinking starts here.

- Designer trying to reconnect with meaningful work
- Creative leader navigating organizational change
- Freelancer fighting burnout or losing your direction
- Team looking to build deeper, stronger collaboration
- Creative professional questioning your place in an AI-driven industry
- Visionary with brilliant ideas who is just tired of second-guessing them

Let's ignite your creativity!
Practical support for creative people doing real work.
1-on-1 Coaching
Together, we work on:
- creative confidence
- communication
- leadership
- originality
- decision-making
- burnout
- career direction
- presenting ideas effectively
Think Tank Group Coaching
Together, we work on:
- overcoming isolation
- creative confidence
- real-world problem-solving
- career direction
- storytelling and feedback
- navigating an AI-driven world
- creative resilience
- standing out for your thinking
Think Smith Workshops
Interactive workshops designed to improve:
- creative collaboration
- communication
- idea generation
- leadership
- team trust
- creative problem-solving
Not a guru. Not a cheerleader. I'm the strategic ally you need to tackle your creative and professional hurdles.
It’s true! With more than 30 years of industry experience, I’ve navigated the challenges, shifts, and setbacks that come with a creative career. I understand where you are because I’ve been there. Whether you’re an author, writer, designer, director, business owner, or mentor, I want to help you become your best creative self.

“Exceptionally enlightening”
“Positive and motivational”
“Grounded, kind, great listener”
Let’s face it, staying motivated isn’t always easy!

Some frequently asked questions.
What is Think Smith?
Think Smith is creative coaching, mentorship, and professional development for people working in creative industries. Through 1-on-1 coaching, group coaching, workshops, and resources, I help creatives build confidence, sharpen their thinking, communicate ideas more effectively, and navigate the realities of modern creative work.
Who is Think Smith for?
Think Smith works with people across the entire creative spectrum: designers, writers, creative directors, freelancers, in-house creatives, agency teams, students, and educators. It’s for anyone doing creative work who feels stuck, burned out, uncertain, or ready to grow.
What exactly is creative coaching, and how is it different from business coaching?
Business coaching often focuses on metrics, scaling, and revenue. Creative coaching at Think Smith focuses on the person behind the work. I look at how you think, how you communicate, and how you navigate the unique pressures of the creative industry. It’s about building the clarity, confidence, and leadership skills needed to produce your best work and sustain a fulfilling creative career.
What kinds of challenges do people come to you with?
Everything from burnout, imposter syndrome, and creative blocks to leadership challenges, career direction, communication issues, portfolio feedback, presenting ideas, and navigating an AI-driven industry. Sometimes people don’t even know exactly what’s wrong yet — they just know something feels off creatively.
So, is this therapy?
No. Think Smith is not therapy or clinical counselling. This is coaching and mentorship rooted in creative work, honest conversation, and professional growth.
What makes Think Smith different from other coaching programs?
I’m not teaching productivity hacks or one-size-fits-all solutions. Think Smith is all about the why, not the how. I’ve spent more than 30 years working in the creative industry — building brands, leading teams, running agencies, teaching, mentoring, and navigating the same pressures many creatives face today. Think Smith is grounded in real creative experience, not generic business advice.
What services does Think Smith offer?
Think Smith currently offers 1-on-1 coaching, Think Tank group coaching, workshops for teams and organizations, speaking engagements, books, and creative mentorship resources.
Does Think Smith offer training or workshops for entire creative departments or agencies?
Yes. In addition to individual and group coaching, I work directly with agencies, organizations, and in-house creative teams to improve communication, collaboration, leadership, and creative thinking. Workshops can be tailored to the specific challenges your team is facing.
Can Think Smith help me navigate AI and the changing creative industry?
Absolutely. The creative industry is changing fast, but originality, communication, strategic thinking, and human perspective still matter deeply. Think Smith helps creatives strengthen the skills AI can’t replace.
How do I get started?
It starts with a conversation. You can book a complimentary discovery call by clicking the button below. We’ll talk about what you’re navigating, whether Think Smith is the right fit for you, and what path forward makes the most sense — whether that’s 1-on-1 coaching, Think Tank, or something else entirely.



